Microsoft and OpenAI are working together to bring the cutting-edge natural language processing capabilities of OpenAI’s GPT (Generative Pre-training Transformer) model to Bing, in an effort to challenge Google’s dominance in the search engine market. According to reports, Microsoft is preparing to launch a version of its Bing search engine that uses the artificial intelligence behind OpenAI’s ChatGPT to answer some search queries. This new feature, which could launch before the end of March, will allow users to pose their queries in a more natural and human-like manner, rather than relying on the precise keywords and syntax required by traditional search engines.
This collaboration is not the first time Microsoft and OpenAI have worked together. In 2019, Microsoft invested $1 billion in OpenAI, and the two companies have been working on various projects since then, including the development of GPT-3, which has been used in a wide range of applications, from language translation to chatbots. Microsoft has managed to secure a license over the code behind GPT, making it possible for only Microsoft to integrate it into products.
The combination of Bing and ChatGPT has the potential to revolutionize the search and AI chat industries. From an investment point of view, this is a positive potential for the company. OpenAI’s various products such as ChatGPT, GPT-3, and Dall-E 2 may still need work, but they have already been pegged as the industry’s potential next disruptors. Google management has reportedly declared a “code red”, seeing the chatbot as a major threat to the way consumers currently use search engines.
This new feature could make Bing more competitive with Google’s search engine at a time when Alphabet, its parent company, has seen advertising revenue growth slow significantly. Advertising is Alphabet’s primary source of revenue, the vast majority of which comes from search ads. Microsoft also saw its search and advertising growth rate slow down in the fourth quarter of the 2022 fiscal year.
The integration of ChatGPT into Bing is expected to roll out in the coming months and will be available to users worldwide. With this new development, Microsoft and OpenAI are positioning Bing as a strong contender in the search engine market, and it will be interesting to see how it stacks up against Google. Overall, the collaboration between Microsoft and OpenAI on the ChatGPT-powered Bing is a significant step forward toward the Share Regenerate response.